2025 Grocery Industry Icons & Innovators

Alicia serves as Head of Retail and Ecommerce for Meta (NASDAQ : META) , leading the division responsible for partnering with the largest retailers in North America to leverage Meta’s product and service offerings in support of their customer acquisition, retention and profitability targets. In this role, Alicia is responsible for $1.5B in revenue and works with brands to reimagine the shopping experience through a digital and social lens. Alicia is a multidisciplinary executive with over 15 years of experience in retail, marketing, operations and general management.

Alicia joined Meta in January 2021 after serving as Senior Vice President of Retail and Marketing for Canteen, a $5B sector of Compass Group North America (LSE: CPG) which accounts for the largest footprint of automated unattended merchandising (vending) and micro-market convenience outlets in the United States. Prior to Compass Group, Alicia spent 10 years with Target Corporation (NYSE: TGT) in a variety of roles spanning operations, strategy and public affairs. In her role as the Senior Director of Store Operations and Retail Concepts, she led strategy and operational development efforts for store openings, closings and the creation of small stores formats (Target Express). Eager to gain front line, core retail and P&L experience, Alicia transitioned to the field and managed a portfolio of stores in Atlanta, GA that represented $700M in annual sales and a team of 2000 team members. During her tenure at Target, Alicia also held roles focusing on consumer engagement initiatives, innovation, public-private partnerships and the transition of Target’s pharmacy portfolio to CVS.