2024 Grocery Industry Icons & Innovators

A nearly thirty-year veteran of the Natural Products industry, Jeremiah has been on all sides of the business and supply chain, literally from seed to shelf.

Part of the initial startup team at Thrive Market, Jeremiah currently serves as the Executive Director of Sustainability there. Thrive Market is a leading online marketplace specializing in a highly curated assortment of organic and non-GMO products and focuses on democratizing access to healthy products for the contingent USA. Jeremiah curated Thrive Market’s first catalog offering and developed the quality guidelines (over 700 never allowed ingredients) that still drive product purchasing today. In addition to offering thousands of the highest quality natural & organic branded products on the site, Thrive Market has also launched over 700 private label products across all categories, with another 400+ in development.

Jeremiah also served for 7 years as the Executive Global Coordinator for the Beauty, Apparel & Wellness categories at Whole Foods Market. During his tenure, he pioneered multiple, industry-changing, quality standard initiatives, including natural beauty standards, organic labeling requirements for personal care, and the largest-ever sustainable packaging guidelines for a major retailer at the time. Jeremiah is also a passionate advocate for and co-creator of Fair Trade & Regenerative Organic standards that have changed the consumer products landscape.

In addition to developing hundreds of best-selling branded products that currently line natural food store shelves and managing the Whole Foods & 365 private label brands, he also helped Dr. Andrew Weil develop his branded product platform.

When not working as an eco-superhero, he can be found in the Texas Hill Country running (rain or shine), reading children's books to his daughters, or checking the surf report and planning his next escape to the coast.