2025 Grocery Industry Icons & Innovators

Nick Green is Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1.6 million paying members and has become a touchstone example of a mission-driven company at scale. In addition to offering the world’s best natural and organic products at affordable prices to its members, the company donates a free year of membership to a family in need for every paid membership. The business has also been recognized as a leader in regenerative agriculture, carbon-neutral shipping, and Zero Waste operations, and in 2020 became the nation’s largest grocer to receive B Corp Certification, and was the first online-only retailer to accept SNAP EBT online in 2024. Outside of Thrive Market, Nick lives in Venice, CA with his wife, Carolina, and their four children.